Project Description:
For EA Games' highly anticipated E3 keynote event in Los Angeles, I had the privilege of designing a stage that would take attendees on an immersive journey into the world of gaming. My goal was to create a versatile scenic backdrop that not only look great live and in person but also broadcast on TV and streamed.
To achieve this, I used an array of striking visual elements, including large, bold geometric shapes that served as a blank canvas for the lighting designer to work their magic. Embedded LED lights accentuated the shapes and added vibrant contrasting colors that perfectly captured the excitement and energy of each game's unique branding.
The result was a visually stunning and highly functional stage set that seamlessly integrated with each game's branding and provided a captivating backdrop for EA's exciting announcements. Attendees were truly transported into the world of gaming as they watched their favorite titles come to life on stage.
My Role:
Concept, Design, Art Direction, Modeling
Tools:
Maxon Cinema 4D and Photoshop
